“Restart”

Co-design with more than 100 key members.

The Red Cross Youth organization is helping children and young people in Denmark and around the world to a better future. The work is entirely based on personal engagement from more than 20.000 dedicated volunteers. That is why a democratic, transparent and simple organization is urgent.

Case description: The Red Cross Youth was facing the task of rethinking their organizational structure, that by the time had developed into being too rigid and complicated for the spirit of their members. With the desire to have a democratic process for change, the central question to be answered was: How do we involve and listen to more than 100 key members, and let their everyday experiences shape the future?

The scope of this co-creation project was thus planning and facilitation of a series of workshops to uncover the experiences and challenges of the members, ending in a grand workshop with all 100 key members involved. The outcome of the workshops leads to a puzzle of information that, though a very transparent and shared process, was sorted out and compiled into a new organizational structure. In conclusion, both the process and the new structure were visually and graphically communicated back to the members:

“You’ve been much more thorough than what I expected in including all the voices. I think that is a crazy cool product.”

Amalie Utzon, National President, Red Cross Youth